Thursday March 19, 2015

Volunteer & The Cake Campaign founder wins national award

On Friday 13th March, Abdul Basit Ali from Bradford, received the inaugural Muhammed Yaseen Memorial Award at the Birmingham Youth Sports Academy Annual Dinner.

Abdul Basit has volunteered with Islamic Relief since 2010, organising a number of mountain treks and challenges in the UK to fundraise for a number of projects. He has also been head of Charity Week North.

One of his biggest achievements and biggest impact in the community for Abdul Basit has been the Cake Campaign, previously known as‪#‎Cakes4Syria‬. In it’s first year, Abdul Basit and his friends sold over 7,000 cakes and raised over £80,000 for Syria. Last year, the project took off and Abdul Basit built the infrastructure and created a slick marketing and social media campaign to take the project national. The project delivered 23,000 cakes across the UK in England, Scotland and Wales. A massive £300,000 was raised. Through Abdul Basit, many young people discovered volunteering for the first time and have since been doing other great work.

Mr Nasir Awan of Awan Marketing plc lost his beloved nephew Muhammad Yaseen during the atrocity at the government school in Peshawar. In memory of his beloved nephew he wishes to present an award to a child or young person who has demonstrated outstanding ability within their community. Abdul Basit attended the ceremony in Birmingham on Friday the 13th March with Islamic Relief staff, Seema Khan.

Our Head of Community Fundraising, Zia Salik said: “Abdul Basit is a dedicated, passionate and caring person who provides inspiration through his voluntary work within our community.

“Many young people discovered volunteering for the first time by engaging with the cakes project and have since been doing other great work in the community and also helping those in need abroad.”

Islamic Relief extends a huge, warm congratulations to Abdul Basit Ali for receiving this award, and thanks him for all his work, commitment and efforts. May Allah, the most high, accept it and reward him in abundance.



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